Twitter Advertising Guide – Advertise on Twitter

Posted @ 2:29 AM on February 3, 2012 by

Sponsored Tweets is a Twitter advertising platform that connects advertisers with tweeters. The site provides robust targeting and detailed analytics.

sponsored tweets

How SponsoredTweets Works

1. Create an Opportunity

Provide information about the message you want to spread and what type of people you want to spread it.

2. Determine High-Level Segmentation

Filter for tweeters based on followers, ratio, country of residence and more.You have the ability to hand pick the Tweeters that participate in your campaign.
You can choose lots of celebrites as your tweeters. Celebrities not only have large amounts of followers, their followers are highly engaged. Celebrities tend to have very high Follower Activation Rates. Celebrities can drive huge amounts of traffic and significantly influence purchase decisions.

3. Make Offers

Advertise on Twitter

SponsoredTweets provide you with a list of Tweeters that meet your criteria. Look through the list, drill down on information and make offers to the people you pick.Advertisers have the ability to control when tweets are released. This allows you to schedule a large scale campaign and release all of your tweets at once or within a certain window of time.

4. Measure Results

SponsoredTweets provide you with detailed tracking information for each campaign with Built-In Stats. See how many people you reached, how many people clicked and who delivered the best value.If you use Google Analytics you will love Sponsored Tweets. Simply click the “Use Google Analytics” checkbox when you setup your campaign to enable tracking.

How do I sign up?

To signup, just head over to the advertiser signup page and create an account. You’ll login using an email address and password you choose, and additionally you can link your account with your Twitter account. If you decide to link your account, Tweeters will be able to visit it to learn more about your company. Also, you’ll be able to login using email/password, or using Twitter Oauth.

Click  to sign up SponsoredTweets.

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